I believe in the power of cinema to move & compel the audience to feel, think, & act.
Born to immigrant parents in the United States, art & film have been a defining factor in my upbringing. I grew up observing the contrast of classic Egyptian cinema & the magic of Hollywood. Something about capturing continuous motion rather than a still image blew my mind, and has had a lasting effect on my life. I believe in the power of cinema to move & compel the audience to feel, think, & act. I got started when I was 9 years old with the family camcorder. I grew obsessed with this idea of capturing moving images. As a result, I grabbed the camera at every opportunity to record what I could,, sometimes overwriting our older tapes in the process (sorry mom!). This fascination lives on to this day. The camera remained but I grew more ambitious. I began with short skits alongside my older brother Mo, then later doing film projects for school rather than write essays (a hard sell), and today it’s my career – something I live & breathe.
Cinema is the outward expression of the creators mind, not their circumstances. I base all my work on this philosophy. No challenge is too great, and no circumstance is bigger than our capacity to overcome it.
25th Hour is the chronicling of KSHR’s short time in the city of Dubai – A pivotal moment in the artist’s career and personal life
Notes to a Stranger is UK singer/songwriter Pimms Brooke’s breakout 2017 single. Through the video, we wanted to tell the story of someone who has it all, yet has nothing. The whole video serves as a metaphor for change, using water as the an analogous agent for change.
Hazy was my most experimental work to date. Creating a visual dichotomy between the real & the dream-state through the use of color & neon visuals
Screen 13 tells the story of an unstable janitor who finds himself trapped inside of a theatre, and inside of his own twisted psyche
Feelin Different was the hit single off of Dubai rapper Menon’s critically acclaimed mixtape “4 AM”. This was my music video directorial debut and combined a story-driven narrative combined with fast cutting visuals.
The Crossover explores basketball culture in Dubai. From the gritty street courts all the way to collegiate level basketball
Short film telling a modern-day version of Shakespeare’s A Midsummer Nights Dream, set in the average American suburb with unusually out-of-place characters